Gemma Boothroyd


Gemma’s a Junior Investment Writer on the team. She comes to us from Canada, where she studied Accounting at McGill University. She hopped across the pond a few years ago for her Masters in International Business Strategy at St Andrews. She now lives in London, where she’s been writing about retail’s ever—evolving landscape. She’s been quoted in the Guardian, Evening Standard, and Retail Week. Currently, she’s working on her IMC.

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