What is investment risk?
And, as much as we’d all like our investments to go up in a straight line, those ups and downs are the price we pay for the hopeful long-term outperformance of shares over cash.
Risk is much more black and white than that and different types of assets like company shares or bonds will carry different levels of risk. Then within those buckets there is a spectrum upon which companies and governments sit.
For investors the trick is to understand the potential rewards on offer and assess if the attached risk is worth it.





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