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Our mission is to get everyone investing but it goes beyond that. We want everyone to invest well and only when it's right for them. That means forming healthy investing behaviours conducive to helping us all work towards our financial goals.
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And while we always aim to approach investing sensibly, when we’re under stress some bad behaviours can creep in despite our best efforts.
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Making decisions under pressure can be especially difficult when money is involved, so we need to be careful about what we do when we’re vulnerable to our emotions or other outside influences.
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If you find yourself trying to invest your way out of debt or taking excessive risk in the hope of quick gains to make up for losses, stop.

That thought process is more akin to rash gambling than good investing and doesn’t reflect the measured approach to risk management that good investors aim to achieve.

Good investing begins once you have built up a cash reserve and addressed any unsecured debt first. If you have interest-bearing debt, investing is likely something best left until you have paid it off.
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That’s one of our principles for good investing, you can read our full list of tips to being a good investor here.
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If you are developing signs of addiction or addictive behaviour around investing, pause what you’re doing and take a break from trading. Investing shouldn’t be a high-octane adrenaline ride, in fact it should be the opposite.
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Once you’ve set up a portfolio of diversified assets, often the best guidance is to do nothing. That can be easier said than done but it’s one of the most important behaviours to get right.