Building Freetrade

Announcing our senior leaders for European expansion

Alex Campbell

April 12, 2021

Alex Campbell

Introducing Karl, our managing director for Sweden.

As we prepare to expand across Europe, we're excited to announce some senior appointments.

Karl Broomé (pictured) joins Freetrade’s leadership team as Managing Director for Sweden. Karl brings fifteen years of experience working in senior compliance and risk roles in financial services and fintech. He joins from J.P. Morgan where he was Chief Country Compliance Officer for Sweden and Finland. Karl is responsible for accelerating Freetrade’s European expansion plans, working closely with European and national regulators to establish operations from our Swedish headquarters.

Annica Lundblad joins Freetrade’s Board as a non-executive director. She brings broad experience from a range of senior roles in financial services and investment management, including at SPP/Storebrand Group, PwC, and Handelsbanken. Torbjörn Ericsson also joins Freetrade’s Board as a non-executive director. He has been chairman at both Swedish and Nordic Securities Dealers organizations and, lately, CEO of Bankgirot, the only automated clearing house in Sweden.

These appointments follow recent news of our $69m (US) Series B funding round, led by New York-based growth fund, Left Lane Capital, and including investment from L Catterton and Draper Esprit.


Adam Dodds, CEO and Founder of Freetrade, said:
“I’m thrilled to welcome Karl, Torbjörn, and Annica to Freetrade. They each bring a unique perspective and deep knowledge of the financial services industry and we will undoubtedly benefit from their strategic oversight and decades of experience. We look forward to working together to bring direct access to global stock markets to everyone in Europe.”

Karl Broomé, Managing Director of Sweden at Freetrade, said:
“I was drawn to Freetrade because of their clear mission to make investing more accessible and their emphasis on building a business that is aligned with their customers’ interests. I’m looking forward to working closely with regulators and other stakeholders as we scale operations across Europe.”

Torbjörn Ericsson, Non-Executive Director at Freetrade, said:
“Technology is fundamentally reshaping the ways in which people think about their money and their financial goals. From their excellent track record in the UK, Freetrade is well placed to usher in further transformation in European financial markets, all while placing retail customers’ interests at the heart of their business.”

Annica Lundblad, Non-Executive Director at Freetrade, said:
“As financial markets evolve and technological solutions streamline retail access, it’s critical that businesses driving these transformations are constantly putting their customers first. This is one element of Freetrade’s mission that immediately drew me to this opportunity. I’m excited about working with the team to make this mission a reality.”


When you invest, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest.

Freetrade is a trading name of Freetrade Limited, which is a member firm of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales (no. 09797821).







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