Building Freetrade
Using lint rules to prevent bugs
Principal Software Engineer, Alex Curran, shares how we build our mobile apps.
22/1/2021
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Alex Curran
Building Freetrade
December 11, 2020
Building Freetrade
Principal Software Engineer, Alex Curran, shares how we build our mobile apps.
22/1/2021
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Alex Curran
Building Freetrade
Principal Data Engineer Benen Cahill shares our process for data here at Freetrade.
13/1/2021
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Benen Cahill
Building Freetrade
Principal Product Designer Caitlin Rich shares her top reads to help inspire good design and keep user experience front of mind.
14/1/2021
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Caitlin Rich
Building Freetrade
Including some big name S&P 500 companies
21/12/2020
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Sam Poullain
Building Freetrade
Software Engineer Theo Gregory shares how we use serverless to speed up deployment.
17/12/2020
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Theodore Gregory
Building Freetrade
Including SAP, Credit Suisse, Ryanair, Trivago
10/12/2020
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Sam Poullain
Building Freetrade
Brand new for Plus members
6/1/2021
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Sam Poullain
Building Freetrade
Freetrade Head of Engineering, Invest, Tim Drew, shares how we scale our platform using Cloud Firestore
21/12/2020
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Timothy Drew
Building Freetrade
Freetrade Software Engineering Manager Rokey Ge shares his virtual onboarding experience.
10/12/2020
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Sam Poullain
Building Freetrade
A big improvement to Free Share is here.
10/12/2020
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Sam Poullain
Building Freetrade
See how Freetrade compares to other brokers.
10/12/2020
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Sam Poullain
Building Freetrade
Senior Software Engineer Jimmy Thompson takes you through the three layers of the Freetrade app
10/12/2020
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Building Freetrade
Gold miners, Twinkies, McDonald's and more.
10/12/2020
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David Kimberley
Building Freetrade
A new limit of £25,000 for US stocks.
10/12/2020
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Sam Poullain
Building Freetrade
Including fixed income, investment-grade and government bonds.
10/12/2020
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Sam Poullain
Building Freetrade
Freetrade VP Product Duncan Leslie on vision, strategy and measuring success.
10/12/2020
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Duncan Leslie
Building Freetrade
Market cap, dividend yield, and P/E ratio are here.
10/12/2020
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David Kimberley
Building Freetrade
Compare your performance against a global benchmark
10/12/2020
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David Kimberley
Building Freetrade
10/12/2020
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Viktor Nebehaj
Building Freetrade
Everything we plan to add to your app before the holidays.
10/12/2020
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Sam Poullain
Building Freetrade
Freetrade engineer Simon Poole talks about overcoming some serverless infrastructure challenges.
10/12/2020
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David Kimberley
Building Freetrade
From Papa John's to Zambian cattle farmers, we've added a wide array of new stocks to the Freetrade universe
10/12/2020
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David Kimberley
Building Freetrade
Freetrade Talent Sourcer, Isabelle Atunrase, shares why we should all celebrate Black History Month, and some of the ways we’re getting involved here at Freetrade.
10/12/2020
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Sam Poullain
Building Freetrade
Our biggest addition of ETFs yet.
10/12/2020
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Alex Campbell
Building Freetrade
Freetrade Senior Product Managers Anant Sangar and Glenn Drawbridge have been busy working on limit orders and SIPPs. Here, they chat through how use User Story Mapping.
10/12/2020
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David Kimberley
Building Freetrade
More of what you want.
10/12/2020
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Alex Campbell
Building Freetrade
Freetrade Senior Software Engineer Luke Smith talks about the nuts and bolts of our brokerage platform
10/12/2020
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David Kimberley
Building Freetrade
Introducing your expanded stock universe.
10/12/2020
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Alex Campbell
Building Freetrade
More ways to measure your portfolio performance
10/12/2020
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Sam Poullain
Building Freetrade
It’s now even easier to add money to your Freetrade account
10/12/2020
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Sam Poullain
Building Freetrade
Freetrade Senior Product Manager Glenn Drawbridge shares his story.
10/12/2020
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Sam Poullain
Building Freetrade
Find out what's inside, and request your invite.
10/12/2020
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Duncan Leslie
Building Freetrade
Over 100 new stocks, including Kodak, La-Z-Boy, Tiffany & Co, and Crocs.
10/12/2020
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David Kimberley
Building Freetrade
Amy joins Freetrade as our first Head of People.
10/12/2020
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Sam Poullain
Building Freetrade
100 stocks inc. Avis, Tripadvisor, Goodyear, AMC Entertainment, Denny’s
10/12/2020
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David Kimberley
Building Freetrade
The first of many additions to order types.
10/12/2020
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Sam Poullain
Building Freetrade
75 new stocks including Ericsson, Yelp, Gfinity, Youdao
10/12/2020
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Sam Poullain
Building Freetrade
Country-specific ETFs, and stocks from Wendy’s to Columbia
10/12/2020
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Sam Poullain
Building Freetrade
100 brand new stocks and ETFs are here
10/12/2020
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Sam Poullain
Building Freetrade
This week's 100 new stocks and ETFs might be the best batch yet.
10/12/2020
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Sam Poullain
Building Freetrade
Ferrari, Honda, Canadian Railway, United Airlines, Canadian banks, ETFs, and more
10/12/2020
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Sam Poullain
Building Freetrade
You can now own a piece of Ed Sheeran
10/12/2020
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Sam Poullain
Building Freetrade
Cannabis companies have arrived
10/12/2020
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Sam Poullain
Building Freetrade
The former entrepreneur will be Freetrade’s non-executive director
10/12/2020
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David Kimberley
Building Freetrade
Find out more about how Free Share works
10/12/2020
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David Kimberley
Building Freetrade
250 new US stocks have landed
10/12/2020
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Viktor Nebehaj
Building Freetrade
You can now invest in a slice of US companies
10/12/2020
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Viktor Nebehaj
Building Freetrade
Meet the person responsible for making Freetrade look cool
10/12/2020
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David Kimberley
Freetrade does not provide investment advice and individual investors should make their own decisions or seek independent advice. The value of investments can go up as well as down and you may receive back less than your original investment. Freetrade is a trading name of Freetrade Limited, which is a member firm of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales (no. 09797821).
Copyright © 2020 Freetrade, All rights reserved. The Apple logo is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
Made with 🍩 in London.
Senior Product Manager, Jani Kiilunen, shares how we work with the Freetrade community to build the product
Steve Jobs was probably one of the most influential people when it came to building products that pushed the boundaries of what customers expect.
The products that Apple developed came from a place of great understanding, not of what the customer wanted, but of the underlying problems they faced.
Many great companies and founders focus on deeply understanding the problem and building a solution that solves these problems better than anyone anticipated. Henry Ford is known for his supposed quote “If I had asked people what they wanted, they would have said faster horses.”
It’s easy to take for granted these incredible products and how they’ve changed the world, but all have done so for one reason: they solved the underlying problem better than most, if not all, would have anticipated.
It’s common practice in product development to avoid taking feature requests and suggestions at face value, no matter how great they sound. Instead, we dig into the problems that these requested features are trying to solve.
Sometimes the requested features will solve the underlying problem better than any other ‘innovative’ idea would.
However, in order to get everyone investing, we want to make sure we identify, understand and solve the problems in this industry as well as we possibly can.
The problem space of investing can be trickier than many others. The level of knowledge across our customer base varies, and developing a product that solves the problems for our most experienced customers, while also making sure it is just as accessible for those new to investing, brings significant challenges.
This is where a deep understanding of our customers is vital.
This is one of the reasons we started the community forum even before we released the first version of our mobile app. We wanted to make sure that even the first version of the app tackled the core problems we saw.
Ever since, this mentality has built the culture of the product team as well as that of the wider company.
Since the first version of our app, the community forum has also grown into a vibrant place for our customers to share their thoughts with each other and support each other's investment journeys. It's not just a wish list of features for us to build. We have threads dedicated to upcoming IPOs, stock discussions and general financial chat.
We've seen so much value in these discussions, we've recently integrated them directly into the app.
At Freetrade we get input from our community members through a few different means, which all impact how and when we build products/features.
These methodologies can be split into the following:
These are all tools which the Freetrade Product team use in order to fully capture the needs and wants of our customers and to truly understand the problem space.
Each methodology gives us valuable insight throughout the lifecycle of product development, ranging from better understanding the audience to ideation all the way through to verification and iterations to improve products/features already released.
The community forum is a unique place for the Freetrade team to connect with our customers as well as for our customers to have a direct line with the team to voice their opinions, suggest features as well as point out problems that the current product might not solve as it stands.
The voice of our community plays a part in the wider user experience research that is conducted by Freetrade to understand customer pain points from those who might be aware of the community, might not be a vocal participant or may not even be using Freetrade yet.
All of these inputs contribute to the qualitative research used to build a clear idea of the problems we are tackling, married up to the quantitative data we see from the usage of Freetrade.
It is, and always has been, an important factor for us to understand what the Freetrade community is looking for and how that ties into the mission of Freetrade. We evaluate all product feedback and feature requests, connect all of the input with current product usage and other research, break the information down into problems we aim to solve and prioritise tackling those problems in order to build products that deliver value to customers and move us a step closer to Freetrade’s mission.
We try to move fast, which means we might not always get it right the first time, but we keep iterating and solving the underlying problems through our products.
Check out our publicly shared roadmap, join the conversation and help Freetrade to get everyone investing!
And of course, we're hiring!
Explore our latest opportunities.
When you invest, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest.
Freetrade is a trading name of Freetrade Limited, which is a member firm of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales (no. 09797821).