Building Freetrade

Perry Blacher, serial entrepreneur turned VC, is joining Freetrade’s board

David Kimberley

June 2, 2020

The former entrepreneur will be Freetrade’s non-executive director

We’re very happy to announce that serial fintech entrepreneur Perry Blacher is joining Freetrade as a non-executive director, with a view to becoming chairman pending regulatory approval.

Freetrade’s mission has always been to get everyone investing. To do that, we’ve designed and built an award-winning app, created our own brokerage platform and provided our customers with commission-free trading.

Making all of this happen has been a challenge but having a great team, with decades of combined experience in tech and finance, is what made it possible.

That’s why we’re so pleased Perry is joining us.

Aside from founding Covestor, one of the first robo-advisor companies in the world, and having been a successful fintech entrepreneur with three successful exits, he has become a VC, as well as a board member and advisor to various companies, ranging from financial institutions to tech firms and fintech.

Most importantly, he’s a community member himself: an early crowdfunding investor in Freetrade and an avid user!

To give you all a better idea of what Perry does and what he’ll be doing at Freetrade, we did a short Q&A with him. Enjoy!

Can you tell us a little about yourself?

I am passionate about faster, cheaper, better financial services. I have experience on all sides of growth technology, among other things I built one of the first robo-advisors, Covestor. I currently work with a number of high-growth fintechs, investors, and financial institutions.

When did you first hear about Freetrade? What were your thoughts?

I first heard about Freetrade in late 2017. I loved the concept. I invested myself personally in a Crowdcube funding round as I felt that the business has the potential to be transformative for UK retail investing.

What are the main reasons you decided to join Freetrade’s board?

Freetrade is all about the people. I was engaged by the mission of the founders, the quality of the team and the passion of the community. Plus my wife loves the app…

Do you use Freetrade?

I check my Freetrade account every day. More realistically three or four times a day.

What was your latest public company investment if any?

Amazon was the last stock I bought on Freetrade.

Have your own questions for Perry? You can ask him anything (AMA) on Friday. Details here.

This should not be read as personal investment advice. When you invest, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Past performance is not a reliable indicator of future results.

Freetrade does not provide investment advice and individual investors should make their own decisions or seek independent advice. The value of investments can go up as well as down and you may receive back less than your original investment. Tax laws are subject to change and may vary in how they apply depending on the circumstances.

Freetrade is a trading name of Freetrade Limited, which is a member firm of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales (no. 09797821).

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