Today’s pretty personal for me, as I designed our first logo and branding.
That was over two years ago when I was still at KPMG and Freetrade wasn’t much more than an idea in my head.
That design served us well for the last couple of years, but now that we’re dropping in the App Store and starting the roll-out to our awesome community, it’s time to level up with a new branding that matches up to how far Freetrade has come and the quality of our platform (it’s coming soon guys!)
Ta da:
Our brilliant Head of Design, James, along with our friends from Koto, led the creation of our new visual identity. We wanted it to be clear that we at Freetrade stand for something, and for our brand to reflect that.
We thought a lot about brands we admire and why we connect with them. Nike, Apple, Airbnb, they all have a deeper ‘why’ that inspires. Just do it. Think different. Belong anywhere.
At Freetrade, we’re all about giving people the tools to invest for their future. We believe investing in the stock market should be fast, frictionless and open to everyone — and that you shouldn’t be ripped off for the privilege. We’re drawing a line in the sand because the current options just aren’t good enough: that’s what our new branding is all about.
The colour
When we look around the financial services world, we see a lot of blue. And grey. And more blue. And purple, which is cop-out blue.
Well we don’t want to blend in. We want to stand out.
The logo
We wanted the new logo to be instantly recognisable and unique to us, with some clues to what we do.
It’s a stylised ‘F’, it’s a flag or flame declaring intentions, and it’s the performance of your investments going up.
The tagline
Our name already alludes to what we do, so we wanted our tagline to distill why we do it. We started Freetrade to open up stock investing for a new generation, so everyone can get a piece of the companies that power our economy and participate in the wealth created.
Our new tagline? Own it.
Own a real stake. Own your decisions. Own all your returns. Own your future.
Stay tuned for big product updates, freetraders!
~Adam, CEO
This should not be read as personal investment advice and individual investors should make their own decisions or seek independent advice. This article has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is considered a marketing communication.When you invest, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Past performance is not a reliable indicator of future results.Freetrade is a trading name of Freetrade Limited, which is a member firm of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales (no. 09797821).
