Building Freetrade

Freetrade hits £1bn in Assets under Administration

Sam Poullain

November 3, 2021

Sam Poullain

We’ve reached a new milestone of £1bn assets under administration (AUA).

Our mission is to get everyone investing, and we’re pleased that over 1.1 million users in the UK are using Freetrade to take part in the wealth-creating power of the stock market and grow their savings. 

2021 has seen tremendous growth at Freetrade, and we’re now the second largest investment platform in the UK (by number of trades executed*).

In October 2021 we reached 1 million registered UK users, having grown by roughly 400% in 2021 alone.

Long-term growth indicators remain strong, with October 2021 being a record for new funded customers adding 115,000 new customers in the month, c.50% more than in January 2021. 

Adam Dodds, CEO and Founder of Freetrade, said: “It’s humbling that our customers have entrusted over £1 billion in assets with us. We built Freetrade to make investing more accessible, supporting our customers in making decisions that should benefit their finances over the long term. We’ve brought simple investing to hundreds of thousands of customers for the first time. And we’re going to carry on this momentum with renewed dedication to a clear belief: investing should be accessible to everyone.”

If you’re interested in joining the team, check out the latest opportunities on our careers page.


*According to data from TRADEcho that monitors trades to the LSE’s RSP network. This figure excludes trades in US equities while the number 1 ranked broker includes their transactions in overseas shares.

At Freetrade, we want to make it easy and accessible for everyone to invest in the stock market. That’s why we built our stock trading app from the ground up and focussed on helping customers achieve better, long-term financial outcomes. Start with an investment account or a tax-efficient account like an investment ISA or a SIPP pension.



Important Information

When you invest, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Past performance is not a reliable indicator of future results.
Freetrade is a trading name of Freetrade Limited, which is a member firm of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales (no. 09797821).



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