How to choose the Active ETF that suits you best

Active ETFs combine the flexibility of regular ETFs with the expertise of professional fund managers. Unlike passive ETFs, they aim to outperform the market rather than just track it.

  • Higher costs: They’re often more expensive than passive ETFs due to active management fees.
  • Variable performance: Returns depend on the manager’s decisions and market conditions.
  • Targeted exposure: You can use them to focus on specific sectors, regions, or investment strategies.

If you want a more hands-on investing approach without picking individual stocks, active ETFs could be a smart middle ground.

Actively managed exchange-traded funds (ETFs) are growing in popularity. 2025 has already seen a record number of ETFs launched, with over 2,000 active ETFs now on the market. As of April 25, active ETFs had trading volume inflows of $132bn in investments, leading to explosive growth in their assets under management (AUM).

Active ETFs can offer several unique advantages for retail investors compared to their passive ETF counterparts. But there’s no one-size-fits-all answer to finding the best one out there. The best active ETF for you depends on your investment objective, risk tolerance, time horizon, and personal preferences. Are you looking for growth? Income? ESG exposure? It’s not about chasing another investor's winners, but finding a fund that fits your investment strategy.

Active vs. Passive ETFs

Let's start with the basics. An ETF is an 'exchange-traded fund'. It's traded on a stock exchange, so it can be bought and sold throughout the trading day. This is just one way ETFs differ from mutual funds.

ETFs are essentially a basket of individual stocks. Because they can provide broad diversification with just one investment, they're often a popular choice among UK retail investors. Many of the most popular ETFs track an index, like the S&P 500, which is made up of the 500 largest companies on US stock markets.

There are two types of ETFs: active and passive.

Here’s a quick comparison:

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FeatureActive ETFPassive ETF
ManagementActively managed by fund managersFollows a specific index
GoalOutperform the benchmarkMatch benchmark performance
FeesHigher (due to active management)Lower
FlexibilityCan adjust holdings as markets shiftHoldings change only if index changes
TransparencyMay disclose holdings less frequentlyTypically discloses holdings daily
DividendsCan be distributing or accumulatingCan be distributing or accumulating
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Why are Active ETFs becoming more popular?

Active ETFs are rising in the ranks. With more of them on offer, they're increasingly filling gaps in the market that passive ETFs struggle to cover. Other drivers behind their rise include:

  • Flexibility: Because these are active funds, managers can adjust portfolios in real time, allowing them to navigate international markets with greater adaptability.
  • Investor appetite: Investors may have investment objectives that can't be met with passive ETFs alone
  • International investments: Active ETFs can provide strategic exposure to global markets under reasonable control of experienced fund managers
  • Currency management benefits: Active ETFs can help investors manage foreign currency exposure more effectively

What are some examples of Active ETFs?

Here are some of the active ETFs currently available on your Freetrade app. Please note that this is not investment advice. Rather, it’s a sample of the 34 active ETFs we offer across different geographies, industries, and strategies.

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NameTickerExchangeCurrencyObjectiveDividend Type
iShares Asia ex Japan Enhanced Active - UCITS ETF£AXEELSEGBPAims to outperform the MSCI AC Asia ex-Japan index.Accumulating
JPM Climate Change Solutions Active - UCITS ETF£T3PMLSEGBPAims to achieve a return through investing in companies aligned with climate change transition themes.Accumulating
JPMorgan Nasdaq Equity Premium Income Active UCITS ETF USD Distributing£JEQPLSEGBPInvesting in US companies, seeking to generate a higher return than the NASDAQ index.Distributing
Eurozone Equity ESG UCITS ETF€JREZLSEEURInvesting in Eurozone equities screened for ESG factors, seeking to generate a higher return than the MSCI EMU index.Accumulating
Global EM Enhanced ESG UCITS ETF$JREMLSEUSDTargets emerging markets stocks with an ESG tilt, aiming to generate a higher return than the MSCI EM index.Accumulating
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The eagle-eyed among us might notice that most of these ETFs are accumulating. That means dividends earned by the companies they’re invested in will be reinvested to help grow the fund value. This can help boost the power of compounding over the long term.

How to invest in Active ETFs

Investing in an active ETF is the same as investing in any other ETF, stock, trust, or bond.

Here’s how to get started:

  1. Choose which active ETF you’d like to invest in.
  2. Find a broker or stock trading app that offers them.
  3. Open a brokerage account with that company.
  4. Deposit funds into your account.
  5. Use the funds to buy the ETF(s) that you want to invest in.

FAQs for investing in Active ETFs

How does an ETF differ from a mutual fund?

How does an ETF differ from a mutual fund?

How can I incorporate active ETFs into my portfolio?

Important information

When you invest, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you invest.

Freetrade does not give investment advice and you are responsible for making your own investment decisions. If you are unsure about what is right for you, you should seek independent advice.

ISA and SIPP eligibility rules apply. Tax treatment depends on your personal circumstances and current rules may change.

A SIPP is a pension designed for you to save until your retirement and is for people who want to make their own investment decisions. You can normally only draw your pension from age 55 (57 from 2028), except in special circumstances.

At present, Freetrade only supports Uncrystallised Fund Pension Lump Sums (UFPLS) for customers who wish to withdraw funds from their SIPP after their 55th birthday. We strongly encourage you to seek financial advice before making any withdrawals from your SIPP.

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