How to choose the Active ETF that suits you best

Updated  
May 21, 2025
Learn how to choose the best active ETF for your portfolio by evaluating strategy, performance, costs, and risks. Build smarter investments with Freetrade.
There are thousands of passive and active ETFs on the stock market—here’s how to choose the right active ETF for your investment goals.

Actively managed exchange-traded funds (ETFs) are growing in popularity. 2025 has already seen a record number of ETFs launched, with over 2,000 active ETFs now on the market. As of April 25, active ETFs had trading volume inflows of $132bn in investments, leading to explosive growth in their assets under management (AUM).

Active ETFs can offer several unique advantages for retail investors compared to their passive ETF counterparts. But there’s no one-size-fits-all answer to finding the best one out there. The best active ETF for you depends on your investment objective, risk tolerance, time horizon, and personal preferences. Are you looking for growth? Income? ESG exposure? It’s not about chasing another investor's winners, but finding a fund that fits your investment strategy.

Active vs. Passive ETFs

Let's start with the basics. An ETF is an 'exchange-traded fund'. It's traded on a stock exchange, so it can be bought and sold throughout the trading day. This is just one way ETFs differ from mutual funds.

ETFs are essentially a basket of individual stocks. Because they can provide broad diversification with just one investment, they're often a popular choice among UK retail investors. Many of the most popular ETFs track an index, like the S&P 500, which is made up of the 500 largest companies on US stock markets.

There are two types of ETFs: active and passive.

Here’s a quick comparison:

Feature Active ETF Passive ETF
Management Actively managed by fund managers Follows a specific index
Goal Outperform the benchmark Match benchmark performance
Fees Higher (due to active management) Lower
Flexibility Can adjust holdings as markets shift Holdings change only if index changes
Transparency May disclose holdings less frequently Typically discloses holdings daily
Dividends Can be distributing or accumulating Can be distributing or accumulating

Why are Active ETFs becoming more popular?

Active ETFs are rising in the ranks. With more of them on offer, they're increasingly filling gaps in the market that passive ETFs struggle to cover. Other drivers behind their rise include:

  • Flexibility: Because these are active funds, managers can adjust portfolios in real time, allowing them to navigate international markets with greater adaptability.
  • Investor appetite: Investors may have investment objectives that can't be met with passive ETFs alone
  • International investments: Active ETFs can provide strategic exposure to global markets under reasonable control of experienced fund managers
  • Currency management benefits: Active ETFs can help investors manage foreign currency exposure more effectively

What are some examples of Active ETFs?

Here are some of the active ETFs currently available on your Freetrade app. Please note that this is not investment advice. Rather, it’s a sample of the 34 active ETFs we offer across different geographies, industries, and strategies.

Name Ticker Exchange Currency Objective Dividend Type
iShares Asia ex Japan Enhanced Active - UCITS ETF £AXEE LSE GBP Aims to outperform the MSCI AC Asia ex-Japan index. Accumulating
JPM Climate Change Solutions Active - UCITS ETF £T3PM LSE GBP Aims to achieve a return through investing in companies aligned with climate change transition themes. Accumulating
JPMorgan Nasdaq Equity Premium Income Active UCITS ETF USD Distributing £JEQP LSE GBP Investing in US companies, seeking to generate a higher return than the NASDAQ index. Distributing
Eurozone Equity ESG UCITS ETF €JREZ LSE EUR Investing in Eurozone equities screened for ESG factors, seeking to generate a higher return than the MSCI EMU index. Accumulating
Global EM Enhanced ESG UCITS ETF $JREM LSE USD Targets emerging markets stocks with an ESG tilt, aiming to generate a higher return than the MSCI EM index. Accumulating

The eagle-eyed among us might notice that most of these ETFs are accumulating. That means dividends earned by the companies they’re invested in will be reinvested to help grow the fund value. This can help boost the power of compounding over the long term.

How to invest in Active ETFs

Investing in an active ETF is the same as investing in any other ETF, stock, trust, or bond.

Here’s how to get started:

  1. Choose which active ETF you’d like to invest in.
  2. Find a broker or stock trading app that offers them.
  3. Open a brokerage account with that company.
  4. Deposit funds into your account.
  5. Use the funds to buy the ETF(s) that you want to invest in.

FAQs for investing in Active ETFs

How does an ETF differ from a mutual fund?

While both ETFs and mutual funds pool investor money to buy diversified assets, there are some key differences to keep in mind:

  • How they trade: ETFs trade throughout the trading day, just like stocks, while mutual funds trade once daily. That means you have greater access and liquidity.
  • Expense ratios: ETFs, both passive and active, typically have lower expense ratios (meaning, how much the ETF charges investors to cover its operating expenses.)
  • Minimum investment: ETFs can be purchased for the price of a single share (or fractional share), while mutual funds often have minimum investment requirements, or are exclusive to qualified investors.
  • Tax efficiency: ETFs generally can have fewer investment tax implications because of their investment structure. Your tax benefits will also depend on whether you invest within a tax-efficient ISA or SIPP.

Are active ETFs worth the higher fees?

This depends on your investment goals. Active ETFs charge higher fees because they have professional fund managers at the helm, conducting research and spearheading investment strategy. Their objective is to provide an investment that meets your personal objectives and risk tolerance too. Whether these fees are "worth it" mostly comes down to whether its future performance consistently outperforms the benchmark it’s tracking after you’ve paid the fees. It is worth noting that the fund may not achieve its investment goals.

How can I incorporate active ETFs into my portfolio?

You might consider using active ETFs for:

  • Sectors going through a period of rapid change or disruption, where it’s useful to have an expert at the helm.
  • Building a portfolio of "satellite" investments around your core of passive index funds.
  • Accessing specialised investment themes, like ESG. 

When it comes to investing, dollar cost averaging is a powerful strategy if you plan to invest over time. When you buy active ETFs in regular intervals, you’ll smooth out the price volatility. This strategy can help supplement income while reducing the risks of market timing.

Important information

When you invest, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you invest.

Freetrade does not give investment advice and you are responsible for making your own investment decisions. If you are unsure about what is right for you, you should seek independent advice.

ISA and SIPP eligibility rules apply. Tax treatment depends on your personal circumstances and current rules may change.

A SIPP is a pension designed for you to save until your retirement and is for people who want to make their own investment decisions. You can normally only draw your pension from age 55 (57 from 2028), except in special circumstances.

At present, Freetrade only supports Uncrystallised Fund Pension Lump Sums (UFPLS) for customers who wish to withdraw funds from their SIPP after their 55th birthday. We strongly encourage you to seek financial advice before making any withdrawals from your SIPP.

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