.jpg)
The top 10 most bought funds on Freetrade show a split between investors looking for long-term equity exposure, and those searching for a place to park cash. Check the full list below, plus why LifeStrategy, money market funds, and gold funds featured so prominently.
Remember that this is not investment advice. Instead, it’s an insight into what funds have been most popular among Freetrade investors.
Find out more about funds with Freetrade’s mutual funds explainer.
Top traded funds methodology: The rankings are based on the total executed value of buy orders placed by Freetrade customers from 1 January to 31 January 2025. The figures reflect buy-side activity only and do not account for sales, holding periods, or individual portfolio weightings.
The popularity of Vanguard LifeStrategy funds suggests investors are planning for the long term.
LifeStrategy funds are intended to offer a broad range of diversification and cater for different risk appetites. A greater weighting of equities means higher risk, but potential for higher returns.
Freetrade investors appear bullish on equities at the moment, with the highest risk LifeStrategy fund topping the charts. The Artemis Global Income Fund and Vanguard FTSE Global All Cap Fund also indicate a preference for equity exposure.
But it’s not all about the stocks.
Three money market funds also feature in the top 10. This suggests many investors are looking to park their cash somewhere short term, while still earning a yield.
Rounding out the list is the Ninety One Global Gold Fund. With gold shooting to record highs in January, it’s perhaps no surprise to see the fund, which is heavily weighted towards gold miners, among the top players.
Gold is often seen as a ‘safe haven’ investment. This does not mean it is risk-free. Instead, it simply means investors may flock to it during periods of uncertainty. For example, gold’s recent rise has come against the backdrop of geopolitical strife and a weakening US Dollar.
Check out Freetrade’s guide to investing in gold for more information.
Capital at risk. The value of your investments can go down as well as up and you may get back less than you invest.
Freetrade does not give investment advice and you are responsible for making your own investment decisions. If you are unsure about what is right for you, you should seek professional advice. Always do your own research.
While Freetrade doesn’t charge you to invest in funds, fund providers may apply their own costs. These can vary by fund and may include an ongoing charges figure (OCF) and transaction fees.
-min.avif)
