Top 10 bought stocks: April 2026

The most bought stocks from Freetrade over the last month include US tech giants and three storied UK-listed firms. 

Find the full list and why it could be a sign of investors seeking comfort in familiarity below.

Remember that this list is not meant as investment advice. Instead, it is simply an insight into the most popular stocks on Freetrade right now.

Top traded stocks methodology: The rankings are based on the total executed value of buy orders placed by Freetrade customers from 1 March to 31 March 2026. The figures reflect buy-side activity only and do not account for sales, holding periods, or individual portfolio weightings.

Mag 7

Historically, Freetrade’s investors’ “most-bought” stocks tend to be heavily weighted towards US tech stocks. 

Perhaps it is no surprise then that the so-called Magnificent 7, or ‘Mag 7’ if you want to keep things snappy, are present in force this time around, with the entire group featuring on March’s list. 

For the uninitiated, the Mag 7 are a group of US tech megacorps known for their market dominance and making up a major portion of the S&P500.

For clarity, the group is comprised of:

• Nvidia
• Microsoft
• Alphabet
• Amazon
• Tesla
• Apple
• Meta

Their presence in the top 10 is not odd in itself, but the lack of plucky US tech outliers is notable. In previous periods, smaller US tech firms, from crypto outfits to satellite builders, have rounded out the list of Freetrade’s most bought stocks.

To put it simply, Freetrade users have continued to go big on US tech, but they have headed back to basics by concentrating their exposure in the biggest names.

From this, we may be able to infer that exposure to artificial intelligence (AI) is certainly not putting investors off. All of the Mag 7 have heavily invested in AI, making the technology impossible to ignore when examining the group.

AI continues to take centre stage of the investing news cycle, with stories of progress and innovation tempered by concerns around spending and infrastructure projects.

For example, last month saw Nvidia make a splash among gamers as it unveiled new AI-powered enhancements to computer graphics. However, Microsoft, Amazon, and Alphabet are reportedly facing shareholder concerns as local opposition and environmental concerns have delayed or disrupted data centre construction projects.

It may not be a case of AI exposure attracting investors, but simply that timing has led to particularly large levels of investment in the biggest names. 

March was the final full month of the 2025/26 tax year, so some investors were likely contributing more than usual to ISAs and SIPPs in an effort to maximise annual allowances. Having added to their portfolios, perhaps Freetrade users found the ease of picking a familiar name was preferable to seeking out a more niche option. 

Either way, many Freetrade investors clearly continue to see more upside to come for US tech giants. 

However, megacorp dominance perhaps shows that some investors felt the need to back the big guns, rather than hunt down more left-field growth stock plays. 

[H2] Domestic darlings

Of course, mathematics fans will have already realised that the Mag 7’s presence in the top 10 means three spots remain. 

In March, these seats at the table were filled by London-listed trio Legal & General, BP, and Rolls-Royce. 

This may signal Freetrade users turning their attention toward domestic stocks. 

But why?

Part of the appeal of London-listed firms is that they may provide geographic diversification from US markets, which have proven historically popular with Freetrade users. 

But there’s more to these companies than their UK-listed status.

Each has existed for more than a century, giving them a very different profile from the younger, faster-growing names that often pop up in most-bought lists.

Then there’s the matter of dividends. L&G, BP, and RR are dividend-paying stocks, though their yields vary considerably. This regular income might be appealing to investors who seek steadier returns while uncertainty reigns. 

All told, the mix of geographic diversification, long-established business models, and dividend income could indicate a defensive streak in Freetrade users’ behaviour as they look to weather market volatility.