Light teal box with white text quote saying buying or selling anytime in one simple app, signed Kate.Young woman wearing a black vest and gray sweater standing outdoors with trees in autumn light.Text on purple background stating no commission allows buying a little bit here and there to optimize entry price over time.Man wearing a white polo shirt and black NY baseball cap standing against a colorful geometric tiled wall.Smiling man wearing sunglasses holds a toddler in a floral jacket holding a large brown leaf outdoors.Quote: 'Freetrade let me get my foot into investing without feeling like I was committing to something intimidating.' — JakeClose-up of a smiling young woman with blonde hair and a bearded man with light brown hair.
customer stories

Why we CHOSE freetrade

Hear why millions of people have chosen Freetrade

Free ISA, SIPP, and JISA

Join the only UK investing platform to offer a free ISA, free SIPP, and free JISA. For each step in your journey.

Commission-free investing

9,000+ investment choices: funds, stocks, ETFs, bonds, and more. Start your portfolio from just £1.

Award-winning platform

Freetrade is an award-winning app and web platform, chosen by 1.6m users.

Awards badges for Freetrade showing Which? Recommended Provider 2026, Finder Awards 2025 Provider of the Year, boring money's Value for Money Winner 2026, Best For Share Traders 2026, Best For Low-cost ISA 2026, Best for low-cost SIPP 2026, Best for ETFs 2026.
When you invest, your capital is at risk. ISA, JISA, & SIPP rules apply. Other charges may apply 

Here’s what our
customers
say about us

Man in white shirt and blue jeans wearing a black cap, standing against a colorful mosaic tile wall.
With no commission, you can buy ‘a little bit here and there’ and it’s easier to optimise your entry price over time.
Read
Christian
's
Story
Man in suit and woman in striped shirt and leggings standing outdoors on sunny pavement.
My goal is to keep compounding the money over my lifetime and eventually give most of it away.
Read
Shivam
's
Story
Two smiling women posing indoors; one in a white shirt and glasses, the other in a pink sweater.
Financial freedom to me means choice, and that means choice over how you spend your time.
Read
Charlie
's
Story
Smiling man wearing sunglasses holds a toddler dressed in floral clothes sitting on a tree branch.
Freetrade let me get my foot into investing without feeling like I was committing to something intimidating.
Read
Jake
's
Story
Smiling young man and woman take a selfie on a busy narrow street with people walking behind them.
I originally came for the ‘free’ angle but what really kept me was how simple and quiet it feels.
Read
Olly
's
Story
Smiling man with short dark hair wearing a navy blue polo shirt against a beige background.
With Freetrade, I can move quickly when I need to. It’s a completely different world.
Read
Mashood
's
Story
The numbers

Trusted by investors like you

£4 BN+
In customer assets
£7.7 BN+
In trades executed in 2025
£72K
Average customer portfolio*
22 DAYS
Average transfer-in time across all accounts**
*Average portfolio size of customers with £10,000 or more held with Freetrade
‍
**90-day average as of 30 April 2026

Discover their stories

Freetrade customer Olly
Olly

Freetrade makes investing feel more like a tool for your life, rather than something that hijacks your attention.

Freetrade makes investing feel more like a tool for your life, rather than something that hijacks your attention.
Freetrade customer Ricardo
Ricardo

It has made me more engaged with my money. I am not simply saving and leaving it alone.

It has made me more engaged with my money. I am not simply saving and leaving it alone.
Freetrade customer Ece
Ece

Investing means I can make more deliberate choices about my future rather than feeling like everything is happening to me.

Investing means I can make more deliberate choices about my future rather than feeling like everything is happening to me.
Freetrade customer Daniel
Daniel

I’m not a millionaire, but I’m doing all right, and that financial buffer gives me a real sense of security.

I’m not a millionaire, but I’m doing all right, and that financial buffer gives me a real sense of security.
Freetrade customer Charlie
Charlie

With the right research, conviction, patience, and discipline, you can take much more control over your financial destiny.

With the right research, conviction, patience, and discipline, you can take much more control over your financial destiny.
Freetrade customer Mashood
Mashood

You work hard for your money, so you want that money to work hard for you as well.

You work hard for your money, so you want that money to work hard for you as well.
Freetrade customer Jake
Jake

I want something that’s accessible and consistent, so investing can tick over in the background, regardless of what’s happening in the rest of life.

I want something that’s accessible and consistent, so investing can tick over in the background, regardless of what’s happening in the rest of life.
Freetrade customer Kate
Kate

Having my money in one place gave me a much better overview of my finances, and it’s easy to switch between accounts and stay in control.

Having my money in one place gave me a much better overview of my finances, and it’s easy to switch between accounts and stay in control.

Keeping your investments safe

FCA regulated

We're authorised and regulated by the Financial Conduct Authority. That means we are subject to rules around how we hold your money, how we run the business, and how we report on it.
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FSCS protection

Eligible cash is protected up to £120,000 and investments up to £85,000 if Freetrade ever went out of business.
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Independent audits

Customer cash sits in dedicated client money accounts, separate from Freetrade's own funds. Records are reconciled daily and audited by PwC.
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FTSE 100

Since 2025 we've been part of IG Group, a FTSE 100 business founded in 1974. That backing gives us strong financial foundations.
Read more
Oval badge with text: Which? Great Value, Stocks & Shares ISA, March 2026
award_2026_which_great-value-stocks-and-shares-ISA
Boring Money Value for Money Winner 2026 badge with five gold stars on dark blue background.
Finder Awards 2025 winner badge stating Provider of the Year on blue and gold emblem.
Investors’ Chronicle and FT Financial Times 2025 Investment Award 5 Star Winner for International Shares.

How Freetrade keeps investing free

No account fees. No trading commissions. We built Freetrade around the belief that cost shouldn't be a barrier to investing.

Fees compound just like returns do. Even 0.5% a year quietly erodes your wealth over time. See how much your fees really cost you here.

We make money in other ways, like FX fees on non-GBP trades, a share of interest on uninvested cash, and optional paid plans for those who want more. That keeps the core experience free for everyone.

Stylized illustration of a pink British pound note with an oval shape in the center and four circular marks on the corners.

Security you can rely on

We use industry-leading security measures to protect your Freetrade account and personal data, including secure login controls and multi-factor authentication.

  • App PIN and biometric login
    Your Freetrade app is locked behind a PIN you choose, adding an extra layer of protection even if your phone is unlocked. You can also enable fingerprint or Face ID for secure, quick access.
  • Multi-factor authentication (MFA)
    For web access, you can enable SMS or an authentication app to add an extra verification step when signing in.
  • Personal data protection
    We protect your personal data using secure systems, access controls, and monitoring, and only share it where necessary to provide our services.
3D pink icon of a person inside a square frame representing user identification or profile focus.
Consolidated my pension pots into a SIPP and ISA on a single platform. Excellent access to US market. Very reasonable account fees, low FX fees and no brokerage fees.
EVERTON SOUSA
|
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I have been using Freetrade platform to invest my ISA for the last 5 years. They have made easy to buy and sell shares. Their fees are reasonable. In my opinion they are far better than any other platform.
MAHER
|
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Really straightforward transfer process (ISA and SIPP). Nice app and website. Good switching incentive too. Great customer service (I'm a plus customer).
JOSH
|
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What can i say, a great service, no charges for transactions, just a nice easy 1 yearly or monthly fee whichever you prefer. I have a SIPP & S&S Isa (think there are cheaper sipps, but if you have both products cannot see any cheaper). Keep up the good work, and please to get 5* just need employer contributions set up
DAFYDD
|
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What I love most: Commission-free trading: Buying and selling shares without hidden fees makes investing accessible to everyone. Fractional shares: You don’t need hundreds to invest in big-name companies—just a few pounds and a bit of curiosity. Slick design: The app feels modern and easy to navigate, even for beginners. Educational content: Their in-app insights and weekly emails help me understand the market better without being overwhelming. ISA and SIPP options: For those thinking long-term, it’s great to have tax-efficient accounts built right in. Whether you're dipping your toes into the stock market or managing a growing portfolio, Freetrade makes the experience feel empowering rather than intimidating. It’s not just an app—it’s a gateway to financial confidence.
HUSSAIN JERBI
|
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Ready when you are

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When you invest, your capital is at risk

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